I’m James Barber 👋🏼
I plan → write → direct → and project manage Social Media marketing campaigns.
I use a 6-step process to create Compelling Content when we work together.
Here’s a taste…
My 6-step process
Together, we use a 6-step process to create Compelling Content:
1. Discovery chat
We have a conversation to understand your brand, audience, and goals.
2. Concept Development
I/we brainstorm big picture ideas designed to perform on social media.
3. Script & Storyboarding
I write scripts, vivid hooks and shot lists.
4. Filming
I setup the shots, direct the actors and film cinematic, social-first content.
5. Post Production
A lot of enhancements are added in the editing step (sound design, captions, pacing, and platform optimisation).
6. Delivery &/or Publishing
The Compelling Content is formatted for your Social Media channels (Instagram, TikTok, paid ads, etc).


