{"id":65,"date":"2026-03-09T23:58:25","date_gmt":"2026-03-09T23:58:25","guid":{"rendered":"https:\/\/jamesbarber.com.au\/?page_id=65"},"modified":"2026-03-12T01:38:54","modified_gmt":"2026-03-12T01:38:54","slug":"my-6-step-process","status":"publish","type":"page","link":"https:\/\/jamesbarber.com.au\/?page_id=65","title":{"rendered":"My 6-step process"},"content":{"rendered":"\n<p>Together, we use a 6-step process to create Compelling Content:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"1024\" src=\"https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process3-760x1024.jpg\" alt=\"\" class=\"wp-image-72\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process3-760x1024.jpg 760w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process3-223x300.jpg 223w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process3-768x1034.jpg 768w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process3-1141x1536.jpg 1141w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process3.jpg 1212w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Discovery<\/strong> <strong>chat<\/strong><\/h2>\n\n\n\n<p>We have a <span style=\"text-decoration: underline;\">conversation<\/span> to understand your brand, audience, and goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Concept Development<\/strong><\/h2>\n\n\n\n<p>I\/we brainstorm big picture ideas designed to perform on social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Script &amp; Storyboarding<\/strong><\/h2>\n\n\n\n<p>I write scripts, vivid hooks and shot lists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Filming<\/strong><\/h2>\n\n\n\n<p>I setup the shots, direct the cast and film cinematic, social-first content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Post Production<\/strong><\/h2>\n\n\n\n<p>A lot of enhancements are added in the editing step (sound design, captions, pacing, and platform optimisation).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Delivery &amp;\/or Publishing<\/strong><\/h2>\n\n\n\n<p>The Compelling Content is formatted for your Social Media channels (Instagram, TikTok, paid ads, etc).<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"1024\" data-id=\"71\" src=\"https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process2-692x1024.jpg\" alt=\"\" class=\"wp-image-71\" srcset=\"https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process2-692x1024.jpg 692w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process2-203x300.jpg 203w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process2-768x1136.jpg 768w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process2-1038x1536.jpg 1038w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process2.jpg 1164w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1002\" data-id=\"70\" src=\"https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process1-1024x1002.jpg\" alt=\"\" class=\"wp-image-70\" srcset=\"https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process1-1024x1002.jpg 1024w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process1-300x294.jpg 300w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process1-768x752.jpg 768w, https:\/\/jamesbarber.com.au\/wp-content\/uploads\/2026\/03\/The-Process1.jpg 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Together, we use a 6-step process to create Compelling Content: 1. Discovery chat We have a conversation to understand your brand, audience, and goals. 2. Concept Development I\/we brainstorm big picture ideas designed to perform on social media. 3. Script &amp; Storyboarding I write scripts, vivid hooks and shot lists. 4. Filming I setup the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=\/wp\/v2\/pages\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65"}],"version-history":[{"count":0,"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=\/wp\/v2\/pages\/65\/revisions"}],"wp:attachment":[{"href":"https:\/\/jamesbarber.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}